Resources

Building a succesfull site

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Anyone can build a gorgeous Web site about you, your people, and your business (and charge you enormous sums for it). Building a business Web site that works is all about the right approach and a strong foundation (95% of Web site building companies miss this crucial step to online success).

As Webmasters, we always start with a personal introduction and a Web site questionnaire. You explain your business, and your own dedicated Webmaster draws out the right information for an excellent start. After that, you oversee your Webmaster, providing input at set times.

Here are just a few of the tasks your Webmaster does while building and maintaining your Web site...

During your site's startup, your dedicated Webmaster...

  • Performs a thorough keyword research based on your business theme. These are the words potential customers enter at Google (and other engines) to find you (instead of competitors).

  • Presents you with an outline of high-potential keywords that can be used to create your site's content and generate traffic from Search Engines.

  • Highlights the recommended keywords in a site keyword report, based on his/her experience.

  • Recommends and registers your domain name (not as obvious as you may think!).

  • Designs the site's "Look and Feel," based on the SBI! template system.

  • Researches all the basic content for pages except for the Home, About Us, and/or Staff pages.

  • Does all of the actual building of the site's Web pages.

  • Makes those pages attractive to Search Engines for high rankings.

  • Keeps you fully informed, requiring a relatively limited amount of your time.

  • After the site's startup, ...

  • Your dedicated Webmaster consults (as needed) with you to learn more about your business, service, goods, etc., to grow your site as large and as effective as you want (you will have the opportunity to order additional pages to generate even more traffic).

  • Your dedicated Webmaster provides ongoing, specialized advice, as needed, on an hourly basis.

  • We take care of all the technical stuff, from domain renewal to advanced management of Search Engines.

  • We keep tracks of the latest changes on the Net. (You don't need to know about them, but we do, in order to keep your site far ahead)

The above is a simplification of all that the Webmaster, the software and the company do, since you do not need to understand all of the details involved. But the important take-away is...

A site built without this solid process and flawless execution  is a site that is predestined for failure. 
Sites built with the proper foundation succeed.